BandAid | JWT
Spring 2012
Description
We built MagicVision to distract kids from their boo-boos with their own personal Muppet Show. Simply point your phone at a BandAid bandage and you can play with Kermit, Miss Piggy or Gonzo. Each one has it’s own personality and it’s own act to perform: Kermit swings and plays you a song, Miss Piggy is all about the red carpet and her photos, and Gonzo gets into trouble when his stunt goes awry.
Spring 2012
Description
We built MagicVision to distract kids from their boo-boos with their own personal Muppet Show. Simply point your phone at a BandAid bandage and you can play with Kermit, Miss Piggy or Gonzo. Each one has it’s own personality and it’s own act to perform: Kermit swings and plays you a song, Miss Piggy is all about the red carpet and her photos, and Gonzo gets into trouble when his stunt goes awry.
This is a native iOS app for iPhone and iPad. Built using Qualcomm’s Vuforia Augmented Reality engine and Unity 3d.
Role
As part of the creative team, I helped JWT New York win their first Cannes Cyber Lion. Contributed to the creative concept and execution of the app. Helped define the feature set and advised on the technical aspects and in particular Augmented Reality technology.
2012 Gold Cannes Cyber Lion
Mobile category
