December 2013 not only witnessed the relaunch of VITAL magazine from JAHRESZEITEN VERLAG publishing house, but also its first appearance in the digital sector beyond the simple tablet adaptation of the printed version. So how can the VITAL brand be expanded for mobile end devices with a standalone app for a new target group on smartphones (Android and iOS)? The core of the app was to consist of ideas and tips from the printed edition of VITAL; for every day and everywhere.

 

The app has a friendly, accessible and attractive design. It meets the user at eye level – just like a good friend. It gradually encourages and motivates the user to approach their own sense of well-being.\n\nThe app changes constantly since tips are updated every day by a back-end database operated by the editorial team. A visual sense of achievement is represented to the user in the form of a flower. With every redeemed tip, it opens a little more. Other incentives have been added as an additional reward.