Beautified is an app that sought to fill a gap in the beauty market: a tool to find and book last-minute beauty appointments from a curated group of top-tier salons and spas. Simple and contemporary, the visual identity had to easily lend itself to a beautiful, user-friendly app, that would clearly differentiate itself in the saturated beauty industry.
The first iteration of the app was designed as part of the visual identity, introducing a clean design and a set of icons to represent each service category.
Client: Beautified | Services: App Design (V1) | Year: 2012
